<aside> 💡 Cross Device Visitor (CDV) – is a system that allows you to recognize the same visitor on different devices and show him more accurate product recommendations on a computer, tablet, mobile phone, taking into account his recent online and offline actions.
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<aside> ✅ Cross Device Visitor in Retail Rocket began to be implemented more than a year ago on various products, now CDV works in all products and for all customers.
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General benefits of cross-device
| 👜For online store | 👨👦👦 For visitors |
|---|---|
| 👍 Segmentation based on the history of behavior on various devices and offline. | |
| 👍 Higher open rates, conversion rates in email newsletters and push notifications. | 👍 Most Relevant: |
| 👜For online store | 👨👦👦 For visitors |
|---|---|
| Due to more accurate recommendations, there is: | |
| 👍 Order conversion growth | |
| 👍 Growth of the average check. | 👍 The visitor receives a more accurate selection of products for his interests. |
| 👜For online store | 👨👦👦 For visitors |
|---|---|
| 🔻 The rates of unsubscribes, spam are increasing. | |
| 🔻 Sending letters and expenses are increasing. | |
| 🔻 Conversion to opening, clicks, transitions, sales decreases. | |
| 🔻 There will be no post-transaction email. | |
| 🔻 LTV is decreasing. | |
| 🔻 Purchased products will continue to be recommended in email and push recommendation blocks. | 🔻 The visitor receives a large number of irrelevant letters by email and push, the store's mailings begin to be perceived as spam. |
| 👜For online store | 👨👦👦 For visitors |
|---|---|
| 👍 Unsubscribe and spam rates improve. | |
| 👍 Increases conversion in opening, clicks, transitions, sales. | |
| 👍 LTV is growing. | |
| 👍 Post-transaction email will be sent | |
| 👍 Purchased products will be removed from recommendation blocks in email and push. | 👍 The visitor receives only relevant emails from his last visit. There is no desire to unsubscribe or add to spam. Newsletters are perceived as useful and personal. |
