What's this?

<aside> 💡 Cross Device Visitor (CDV) – is a system that allows you to recognize the same visitor on different devices and show him more accurate product recommendations on a computer, tablet, mobile phone, taking into account his recent online and offline actions.

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<aside> ✅ Cross Device Visitor in Retail Rocket began to be implemented more than a year ago on various products, now CDV works in all products and for all customers.

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General benefits of cross-device

👜For online store 👨‍👦‍👦 For visitors
👍 Segmentation based on the history of behavior on various devices and offline.
👍 Higher open rates, conversion rates in email newsletters and push notifications. 👍 Most Relevant:

Impact of Cross Device Visitor on recommendation blocks

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Benefit

👜For online store 👨‍👦‍👦 For visitors
Due to more accurate recommendations, there is:
👍 Order conversion growth
👍 Growth of the average check. 👍 The visitor receives a more accurate selection of products for his interests.

Trigger mailings WITHOUT Cross Device Visitor (was)

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👜For online store 👨‍👦‍👦 For visitors
🔻 The rates of unsubscribes, spam are increasing.
🔻 Sending letters and expenses are increasing.
🔻 Conversion to opening, clicks, transitions, sales decreases.
🔻 There will be no post-transaction email.
🔻 LTV is decreasing.
🔻 Purchased products will continue to be recommended in email and push recommendation blocks. 🔻 The visitor receives a large number of irrelevant letters by email and push, the store's mailings begin to be perceived as spam.

Trigger mailings with Cross Device Visitor (now)

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👜For online store 👨‍👦‍👦 For visitors
👍 Unsubscribe and spam rates improve.
👍 Increases conversion in opening, clicks, transitions, sales.
👍 LTV is growing.
👍 Post-transaction email will be sent
👍 Purchased products will be removed from recommendation blocks in email and push. 👍 The visitor receives only relevant emails from his last visit. There is no desire to unsubscribe or add to spam. Newsletters are perceived as useful and personal.

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Segments WITHOUT Cross Device Visitor (was)

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